Aaron leads client strategy and loves the challenge of bringing the rapidly evolving social world to life within an overall brand strategy. His work with clients and agency partners is a constant learning experience and helping make all the parts work together is what he enjoys most. Before founding Socialarc, Aaron started a social media technology company and had led global product development and client service teams for public companies and way too many tech startups.

Aaron is an avid rock climber, cyclist, and skier/boarder. He's teaching his daughter chess because she's killing him at Plants vs. Zombies.

John leads Business Development and Social Intelligence. Since 2007, John has worked directly with top brands including Microsoft, Mars Candy, Omniture, Mayo Clinic, Intuit, Paypal and Warner Brothers as well as leading agencies including Digitas, LBi Icon Nicholson, Porter-Novelli, and Engauge to formulate social media strategy based on insights gained from customer conversations.

He has helped launch a number of SaaS solutions and is addicted to startups. He basically works to pay for golf lessons and green fees. He likes spinach.

Steve brings a wealth of experience working with leading brands to deliver successful marketing and PR campaigns, across all media platforms. He has collaborated with Google, Intel, Cisco, Amazon, Activision, Toyota, Wells Fargo and Virgin America, to name a few. Earlier in his career, he worked as a journalist for CBS News and CNN and is passionate about storytelling and making his clients look good.

Steve lives in Piedmont, California in a household with many female influences. These include his wife, two daughters and two cats (would like to have a dog, preferably male). He attended the University of Wisconsin-Madison and is proud to be a Badger.

Shawna has more than 15 years of experience working for consumer technology and financial services firms such as Visa, Intuit, Ofoto (now Kodak Gallery), and MTV Networks. She has a passion for effective marketing and great consumer experiences whether she is working on credit card services or a new way to discover music. She received her MBA from Kellogg.

Shawna lives with her family in Burlingame, CA where she is "room mom" for her daughter's first grade class and serves on the Support Committee for the Shelter Network. She loves scuba diving, fly fishing, photography, and travel.

Carol has extensive experience working for technology firms such as Lucent, Zhone, and Riverbed. Her interest in social media began with imbee.com, where she worked with clients such as National Geographic Kids, PBS Kids, Build-A-Bear Workshop, and Kids' Science Challenge. She has also had previous experience as a tour guide and special events planner at SeaWorld.

Carol currently lives with her family in Berkeley, CA, where she is still the go-to planner for all things social. She can't wait for her son to be old enough to endure long plane rides so she can resume her quest to travel the world, although Hawaii seems like a good place to start.

Liz is a marketing professional who has focused her career on emerging markets and technology. She has worked with Fortune 100 clients such as Microsoft and Walt Disney, online brands like CNBC, Polo, and Match.com, both on the Agency-side at A&L (now McCann Worldgroup,) as well as the client-side. She studied International Relations at Georgetown University, spent the following two years in Prague, and likes to avoid over-posting-syndrome on Facebook.

Liz lives in Piedmont, CA with her husband and three kids and depends on yoga, reading, cooking, and spending time with friends to keep centered. (But not too centered.) Before she had kids, she remembers she liked to travel.

As part of the strategy team, Cristian helps ideate strategic recommendations for clients grounded in social intelligence insights and digital research. Additionally, he assists in developing creative marketing plans and CTA's for clients within the social space. Cristian comes to Socialarc from Edelman Digital, with a background in PR and digital media.

On his off time Cristian loves attending concerts, tweeting like a madman, and 'Tumbl-ing'. He also volunteers his time when possible to the San Francisco SPCA and hopes to one day have a guest spot on 'South Park'. He is a Media graduate from Hunter College in New York.

Julie caught the start-up bug back in 1999 when she joined an idealab!-incubated company called firstlook.com. The fast pace, cutting edge technology, and ridiculous budgets quickly turned her into an addict, and fueled a passion to help start-ups succeed in an often confusing and intimidating reporting environment. She has spent a decade working for various Internet and development companies.

Living in Berkeley, Julie enjoys the bounty of amazing food available to fuel her favorite hobby, cooking. She torments her family with new concoctions, and continually revises her cookbook, The Cranky Chef. She also enjoys any artistic endeavor, and is passing this love for arts and crafts to her daughter, Ivy.

A graduate of UC Davis, Vivian joined Socialarc in 2010. Having started as a Digital Outreach Coordinator, she is very familiar with the social outreach and reporting processes. Now as a Social Media Manager, she is excited to be working more closely with clients and taking a larger role of the day-to-day project managing and planning. Growing with Socialarc has not only proved to be an exciting experience for her, but also a fantastic outlet for her love of social media.

When she is not in front of a computer or glued to her phone, Vivian enjoys playing with her two dogs, running, and creating a mess in her kitchen.

Michael currently works as a Social Media Manager – a position that allows him to expand upon his experience in community management, social outreach and reporting. His previous experience as a reporter has prepared him for copywriting for various campaigns. He is excited to delve deeper into the world of social media and looks forward to working more closely with clients.

In both his free time and work, Michael loves writing, literature and puns of the lame variety. He also knows that, although not always appreciated, a pun is its own reword.

After graduating from St. John's NYC with a degree in Public Relations, Alexa began working at A&E Television where she delved into the world of Community Management. She loves attending music festivals, watching Real Housewives of Anywhere, and dancing like a mad woman. She is also a self-proclaimed "wannabe foodie" and swears by learning about cultures through their local fare.

As a Social Media Manager, Joel ensures that our outreach campaigns are executed as effectively and efficiently as possible. Having majored in mass communications at U.C. Berkeley, Joel explored the worlds of news broadcasting, media justice advocacy, video production/editing, web start-ups and public relations before finding his home in social marketing. Throughout his time at Socialarc, Joel has gained invaluable experience with social outreach, community management, listening, database management and developing our extensive operational procedures.

When Joel isn't in front of a computer (which is rare), he enjoys talking to people about what he saw or read online.

Skylar is a graduate of UC San Diego, where she studied Communication. She's interested in the role social media is playing in changing marketing, and looks for ways to incorporate this knowledge to help non-profits. In addition to working and writing, she enjoys dancing, acting, and outdoor activities. She loves cooking, shopping, being with friends and always has a cup of coffee!

Just a small town girl who took the midnight train to….San Francisco. After studying Comparative Literature and traveling for a bit she decided to come to the city to write. She enjoys going on adventures in the Bay and stumbling into misadventures so she can laugh about it later. Social media is her new scene as she digs developing concepts and connecting audiences to them.

Wilson is a recent graduate looking to pursue his career in marketing. He loves the creative elements involved with marketing and advertising, and his creativity extends further with his passion for art and photography. Wilson's interests also include the extreme weather conditions – snowy weather and heat waves - which are, sadly, conditions that our beloved Bay Area cannot provide.

Krystal is an aspiring editor who has a love for good books, great music, and all Apple products. She isn't particularly fond of heights, but loves visiting theme parks and riding roller coasters. When not in the office, she loves traveling, spending time with close friends and family, and overall just having a good time.

Since majoring in Literature and Classical Studies at UC Santa Cruz, Cat is now channeling her love for writing into social media. When she isn't writing for work, she is home working on a novel, painting, and reading books instead of blogs. Cat occasionally ventures outdoors for a camping trip, a festival, or an afternoon spent hiking in the hills.

Chris enjoys consuming media across all platforms. He's an avid music enthusiast, film geek, blog, novel and news article reader, and television watcher. He also likes to write for the media; a hobby that led to his acquisition of a degree in news editorial journalism from Cal Poly, San Luis Obispo. He likes to go camping, play and watch sports and attend live shows.

Matt recently graduated from Cal Poly, San Luis Obispo with a degree in economics and a concentration in marketing. He is interested in the role that technology plays upon communication, and the psychology behind it. In his spare time, Matt can be found at the golf course perfecting his swing and spending time with family, friends, and especially pets.

As a Communications graduate of UC San Diego, Stacey's studies also included the fine arts of dance, theater, and crafting the perfect espresso beverage. Since leaving her surfboard behind and moving north, she enjoys: exploring the city, Italian food, chocolate, dancing, yoga and following all of the above on Twitter.

Charity is a Marketing graduate from University of Wisconsin, La Crosse and is interested in the role of social media as the new marketing platform. As a new resident of the Bay area, she likes to try new foods and attend events/festivals in the city. She also likes to travel and is a big fan of Green Bay Packers, Go Pack Go!

Graduating from Sonoma State University in 2009 with degrees in Communication Studies and Women and Gender Studies; Nikole is currently an assistant teacher at an East Bay Elementary in the afternoons, while social-media-ing in the mornings. Having just finished her Masters in Culture Studies, Nikole is promoting her 12th grade curriculum she created around Equality and Ecology around the Bay Area. During her free time she enjoys playing on a Co-Ed soccer team, writing short stories and poetry and most of all dancing through life.